Alumni/Industry Lecture: Amielle Lake - The Highlights, Lowlights, and Lessons from Building a Company


Date: Wed., March 21

Time: 6 - 7:30 pm.  Networking starts at 6 pm, talk begins at 6:30 pm. Light refreshments will be served.

Location: ACL, 13th Floor, 980 Howe St. Vancouver

RSVP: Please rsvp below.

Speaker: Amielle Lake, Entrepreneur-in-Residence, Entrepreneurship@UBC

Title: The Highlights, Lowlights, and Lessons from Building a Company


I am looking forward to meeting all of you and sharing my experiences of creating, building, pivoting (too many times) and selling Tagga, a tech company focused on helping large companies understand their customers. In a 9 year overnight success story, I experienced founding a company, raising capital, replacing myself as CEO, running sales and marketing, and ultimately driving the exit process (and reclaiming by Board seat). The experience was painful and wonderful at the same time. In the end, we were successful, extremely lucky, and learnt an awesome amount on how to build a company. Today, I spend my time mentoring, advising and supporting entrepreneurs at UBC and across a variety of organizations that include CDL and the Forum for Women Entrepreneurs. These experiences have only further reinforced my learnings of the entrepreneurs 'plight'. For our talk, I plan to share the highlights and lowlights of building a company, and most importantly, the biggest lessons that I have walked away with.


Amielle Lake is a passionate entrepreneur and writer.  She founded Tagga Media Inc, a customer data platform designed to help large brands better understand their customers. In 2017, Tagga was successfully acquired by Campaign Monitor. During Amielle’s tenure at Tagga, she held roles across the executive bench including being the CEO and Founder, then Chief Revenue Officer, Investor and Board member.

Prior to founding Tagga, Amielle held a range of executive marketing and corporate development roles across the software, financial services and mining market sectors. She currently advises a number of startups lead by female entrepreneurs, is an Entrepreneur in Residence for e@UBC, a mentor at  CDL-West and co-founded the Women's Equity Lab.  Amielle is also an author. Published by Palgrave MacMillan, her book titled, The Elephant Hunters, is about how social interactions determine outcomes in the financial world.