MSc Thesis Presentation - Jackie Liu

Date

Name: Jackie Liu

Time and Date: 9:30 AM on Oct 31 (Thursday)

Location: ICCS 304

Zoom: https://ubc.zoom.us/j/2906547396?pwd=aGQ4VXRTQkRybVUvemRFQWhWUXR3dz09&omn=68962855913

Supervisor: Dongwook Yoon

Title: Social Media Clones: Exploring the Impact of Social Delegation with AI Clones through a Design Workbook Study

Abstract:
Social media clones are AI-powered social delegates of ourselves created using our personal data. As our identities and online personas intertwine, mismanaging these clones may damage one’s social reputation and online relationships. To set the foundation for a productive and responsible integration, we set out to understand how these clones will impact our online behavior and interactions within social media. We conducted a series of semi-structured interviews introducing eight speculative clone concepts to 32 social media users. We found that although clones can offer convenience and comfort, they can also threaten the user’s authenticity and increase skepticism within the online community. As a result users tend to behave more like their clones to mitigate discrepancies and interaction breakdowns. These findings are discussed to highlight challenges in the adoption of social media clones by the general public, and propose design considerations for their successful integration into social media platforms.