The Pokemon Phenomenon

March 11, 2016

Sam Creed

On February 27, 2016, Pokémon celebrated its 20th anniversary. With over 277 million games sold and nearly $60 billion in total generated revenue, Pokémon has had incredible success in the past two decades. But why Pokémon? And how has it maintained it's enduring popularity? Join us at UDLS as we discuss the origins and psychology behind one of the world's most popular media franchises.