UDLS
The Un-Distinguished Lecture Series
The Pokemon Phenomenon
Date
March 11, 2016
Speaker
Sam Creed
Abstract
On February 27, 2016, Pokémon celebrated its 20th anniversary. With over 277 million games sold and nearly $60 billion in total generated revenue, Pokémon has had incredible success in the past two decades. But why Pokémon? And how has it maintained it's enduring popularity? Join us at UDLS as we discuss the origins and psychology behind one of the world's most popular media franchises.