Impact of Competitive Intelligence
“Competitive intelligence plays a crucial role in explaining why some companies won 67% of the contracts they went after, compared to the industry average of 18%” Price Waterhouse TQM/100 study, 1993
“For the most part, information services and technology companies dominated the list of businesses that survey respondents believe make good use of business or competitive intelligence…1997 Top Companies: #1 Microsoft, #2Motorola, #3 IBM, #4 Proctor and Gamble, #5 GE, #6 Hewlett-Packard, #7 Coca-cola, #8 Intel” Futures group survey, 1997
“Compared to other countries, Canada scores lower on the percentage of firms conducting world-class CI, training in CI, CI partnerships,, and CI culture.” Industry Canada/Canadian Management Network 1999