contribution categories 2 design study: describe and evaluate hypothesis ethnographic uncovering of user's tasks, needs discuss/justify/evaluate choices made relate visual encodings and interaction techniques to requirements of target task judge: novelty strengthens, but not mandatory lessons learned, principles discovered/gleaned not application-focused case study reporting use of technique X in domain Y instead, useful artifact as means towards end end: infovis prescriptive design guidelines model new theoretical framework hope: directed vs. random param space walk blending many in one paper particularly strong 10